Wal-Mart has gone nutsSaturday, February 10, 2007 at 23:21 | Posted in internet, Web tools | 5 Comments
The conventional wisdom says that if you want to sell something to a lot of people it is in the best interest of your business to make sure that all potential customers have access to your store. You are not turning down customers who have a brown hair or blue eyes or choose to wear straight pants rather than blue jeans. A brown haired blue eyed person in straight pants would be offended if you refused to serve them on those grounds and rightly so. They would be less than likely to return later even if you decided to change your mind about how you want your customers to look.
Wal-Mart would not even dream of turning down blue eyed customers from their physical stores. That would be fatal for their business and they know it. Wal-Mart would never have become the successful business they are with that kind of customer selection.
It is that much more astonishing to detect that Wal-Mart Video Downloads refuses to do business with customers who choose to access their store using any browser other than Internet Explorer:
We’re sorry …
Our website requires the browser Internet Explorer version 6 or higher. It appears that you are using Firefox, Safari, or another browser that Wal-Mart Video Downloads doesn’t currently support. Click here to get Internet Explorer for free from Microsoft.
That is the message you get if you try to approach Wal-Mart’s video download store using a web browser like Firefox, Opera, Safari or Konqueror. Just as smart as welcoming customers in blue jeans and telling everybody else to go and get themselves a pair before entering their store.
It is obvious that Wal-Mart Video Downloads do not want my money and the money of hundreds of millions of other people. I can live with that, no big deal for me. I can get my movies elsewhere. I do not need Wal-Mart and if they think they can afford to insult me then so be it.
I am just being a bit curious. I would like to know what they were thinking when they did it. Or were they thinking at all, as I suspect? Looks to me that Wal-Mart has gone nuts.
Edit: If you read Estonian, Kristjan has a good article about this topic.
Edit: The site seems to work with Firefox now (26th February 2007). I am still not going to do business with them. The damage was already done.