Likeability vs. issues

Tuesday, December 18, 2007 at 5:08 | Posted in Election, Politics, USA | Leave a comment

If it is true that likeability is as important as this Reuters news clip suggests, what does that tell about the American voters? I give a dam whether I like a candidate or not, what counts is the sort of issues a candidate stands for. Then again, maybe this tells more about the campaign designers than about voters. Campaigns make an effort to wrap their candidates into a “likeable” package but voters seem to put more value on experience.

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