New Yorker apologizesFriday, December 21, 2007 at 18:06 | Posted in Estonia | Leave a comment
Tags: Business, customer service, new yorker, tallinn
As I wrote yesterday, The German clothes retailer New Yorker opened a store in Tallinn a couple of weeks ago but failed to recruit sufficient with Estonian speaking personnel. The store apologizes for any inconvenience they may have caused their customers by failing to guarantee customer service in Estonian at all times, Ärileht writes.
According to district manager Anja Toppe, New Yorker uses German personnel as a temporary emergency solution. New Yorker has a policy of sending German personnel to assist the regular personnel in new stores but their function is normally to advice and assist, not serve clients. Toppe says that New Yorker was encountered with unexpected problems with recruiting Estonian personnel: they had not sufficient with “good applicants”.
At the moment the store has nine Germans and seven Estonians on their payroll. Estonian speaking sales personnel work in every shift. New Yorker hopes to be able to improve the situation as soon as possible.