Steve Job’s obituary “accidentally” published by Bloomberg

Thursday, August 28, 2008 at 22:59 | Posted in Journalism, Media | 2 Comments
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We all die once but not all of us are considered as important enough to deserve an obituary. The more of a celebrity you are, the more likely it is that major media outlets write your obituary well before you are even close to death. Speed is an essential factor at the contemporary news business so it would be inexcusable waste of time to start composing an obituary when a celebrity actually passes off.

Since obituaries are being written about persons well and alive, they also need to be updated occasionally. It would be inexcusable to omit somebody having been awarded the Nobel prize at their late years just because the obituary was out of date. So in course of a routine update, the unthinkable happened at Bloomberg: not only did they update Steve Job’s obituary, they also went ahead and published it. Accidentally, as they say.

This is not, of course, the first occasion of a premature obituary. As Mark Twain is said to have responsed to his obituary: “The news about my death have been grossly exaggerated”.

At Bloomberg, search of the guilty and punishing the innocent is reportedly in progress.

Thanks, Kalle, for bringing this incident to my attention.



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  1. But 17 pages of it. Even as a notorious Macboy, I have to ask: Isn’t that overdoing his importance a bit?

  2. My guess is that the “full version” is not intended to be published as such (that is, when the appropriate time arrives). They have this full version on the shelf and they are going to use parts of it in various publications. That would make sense but then again, we are talking about Bloomberg here. ūüėõ

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